Really, Patrice? It's a fascinating and true story. If you get a minute, read the 21-page book (there are lots of pictures and references too, so it's not heavy reading). http://www.artlaflamme.com/blog/KMZ/IBOL_Book1.pdf You might get a kick out of the "impropriety" since you also served our country. But it was all for good causes! ;) I loved reading how the idea was actually hatched. Amazing.
And Art did get quite a lot of media during the process.