I couldn't believe this, but I put it into my shopping cart and it is $2.99. I'm not sure if they are going discontinue this die or if it's a pricing error but whatever it is for now it's $2.99. Regular price is $29.99. I have this die, it came with my Go. I use it all the time especially for 2 1/2 hst and squares from leftover scraps. It also cuts 4 1/2 square. It comes w/GO! Fabric Cutter, not included w/GO! Baby Cutter.