I was at my local Husqvarna dealer on Saturday and overheard one of the sales women talking to a customer about the Designer SE. She was saying that many Designer SE owners traded up to the Diamond and because of this there are many SE's available. Husqvarna is allowing their dealership owners to sell new SE's for $3700. The list price is normally $7500. If any of you have been wanting one..now is the time. This is a sewing and embroidery machine.