Yesterday I went to JoAnns to buy a June Taylor 1/4" strip cutter with a 40% off coupon, the price was 29.99. Since I didn't intend to use it right away and not knowing if there was a bigger one deceided not to buy. Off we go to Hancocks. Looking for a bigger ruler than JoAnns' I found the same ruller for 21.99. Eight dollars difference, talk about profit margin. Since I also had a coupon for Hancocks I thought I could live with the size. At the check out counter it rang up on sale for 13.19!! No coupon and still cheeper than JoAnns would have been with the 50% off. Since I'm lucky enough to have these two stores within a few miles of each other I will be sure and compare prices in the future.