When you go to a quilt page, what draws it to you. What do you want in an online store?
Free Patterns
Notions
Fabric
Tutorials
Blogs
Patterns
Block of the month
Tips

All of the above, in that order!!
Also, free projects, that give me ideas on how to use the fabrics!

All of the above would be nice, but overseas shipping is the first thing I look for.

All of the above. And special sales sections.

Honestly, in doing the fabshophops, I do not like the stores that list their fabric by manufacturer where it is a grid with a white background and you have to go through way too many on the first page. Many are labelled by the name of the fabric line. I just don't like shopping that way. I prefer it broken down a bit more. Even Manufacturer and then line is better than scrolling through a gazillion pictures and names that don't make sense to what I am looking for.

I do like it split out into yardage, kits, fat quarters, pre-cuts, sale items, etc. And then themes are nice too!

eta: quite a few of them seem to use the same website template that just doesn't seem to work well for an online quilt shop. So I would say make sure your website works for what you are selling.....cheap/free templates might not!

me too :D:D:D