Just as I suspected, it appears these Brother machines will be competing directly with the Janome 11000 and 12000. There's one quilting machine, one with just embroidery, and a third with the whole kit and caboodle.
Here's the website for those who want a "sneak peak". Unfortunately, that's pretty much all they are giving us right now. Apparently August 20th there will be more information available and the machines start selling in September.
Instead of playing a song with a lovely model pointing at flowers, I would have liked something with a little more substance about the machines (LOL). I expected a bit more out of this big "launch". But that's just me, I suppose.... I'm not even in the market for a machine, just curious!