I picked up the book with the pattern in it on my way to vacation last summer. It has other patterns that are pretty cute too. Called Cut, Sew, Quilt as you go. Leisure Arts published the book. By Sheri Bignell. There are 6 projects in the book. I am making another one like this one because I liked it so much and I had enough fabric to do another one....scraps with the same color scheme.
It isnt flannel. I used cotton but it could be flannel too I bet. The back looks like the front without the ragging and appliqué.