I was put out when the Bernina dealer didn't have pricing on the machines. I had to ask. And still didn't get an up front answer. I got the What features are you looking for? and more questions and a push toward the fancier machine models. I just wanted to know the price of what I was looking at. I finally told the lady if she couldn't tell me the price of that machine (finger pointed to it) then I was walking out. She just looked at me so I walked out. I bought a new Janome that had the price written right on the tag.