The fun part for me when wanting a new machine is the "research" I did online on the various machines. Read what each machine has to offer and the price and then go from there.
I bought all three of my Brother machines including my embroidery machine from
www.allbrands.com
They have FREE shipping and FAST delivery and their prices are good. I have never had a problem with any of my machines.
Try and buy the best machine you can afford. It doesn't have to be a big name or super expensive to be a good machine.