Good customer service is first and foremost! If you carry sewing machines, be sure you also have good service for the machines. Many classes are wonderful - starting with beginning quilting. I believe in paying first for classes...when people have put up their money, they are more invested in the class and less likely to flake out - if they do flake out, then there is the pre-paid fee for the instructor. IF you have a website - keep it updated; if you have a newsletter - send it out often. Sales are a great way to attract customers to come in to the shop. Something special once a month is good - red fabrics for Feb, green fabrics for Mar, pastels for Apr, florals (or whatever) for May, June, Red, white, blue for July....and on...If you have LAQ, then stay on top of it....customers don't want to come into the store and see the machine sitting idle and hear that it will be 2 months before they get their quilt back. All of the other postings are informative too.