I have a couple quilt shops that price theirs around 12-14 bucks per yard, which I think is insane since I can't find the same fabric at another quilt shop for around ten. Then you go online and can get it much cheaper...I literally put fabric down today because I knew I could get it three bucks cheaper a yard somewhere else. I understand there are issues as far as production and such, but when you're so far out priced from your local competitors I, as a consumer, feel like I'm being gouged.