Personally, I think the term"organic" is just another gimmick. If you use synthetic pesticides, that are just as poisonous as the other, then what's the point? It's just another sales pitch to suck the buyer in.. I really think that these high priced fabric lines are really geared toward designers and award seeking quilters not the ordinary, on a budget quilter like I am, but if you want it and can afford it, go for it..