Originally Posted by
carolynjo
I agree with Amarillo. I heard years ago that fabric companies did "runs" of fabric. The first run was their top of the line and they ran only so many yards. Then, they did a second run for less expensive fabric--as the plates might not give as crisp a design or the dye might not be as bright as the first run. I don't know if this is still true or not.
This myth started as marketing to buy fabric from quilt shops to insure getting quilt shop quality and not runs of less quality. Many fabric reps did more then their fair share to promote this idea. That mindset about fabric is still being marketed that way now. I don't pay much attention to anyone that says only quilt shops have the best fabric.