William Sonoma outlets frequently carry "refurbished" machines, which are about ½ off the KitchenAids. Many times, someone has bought the wrong color or size for his wife and returned it when she didn't like it. The box for the "refurbished" machine is a plain white one, but it makes no difference to the quality of the machine. My KitchenAid is my pride and joy - and makes baking large loads so easily.