I had a Viking Rose that died, so I got an Elna Excellence 720. It does what I need it to do, but it would not have been my first choice. If it gets worn out, I will most likely buy another Viking, whatever works for me at the time. Think about what features you want and how you will get service before you buy. Test "drive" all you can. My Elna dealer retired so service is an hour and a half away now. Luckily, I've not encountered any problems so far. Features I could not live without - needle down, lock stitch, automatic cutting.