I can easily see/feel the difference between quilt store fabrics and JOF. I agree that the prices at LQS have skyrocketed, but the fabric is of better quality IMHO. I also don't like that the fabric purchased at JOF tends to have a lot of sizing in the fabric so it feels weird. A while ago I bought wide fabric for backing online (did not see/feel it in person) and it felt really coated. Almost slippery. After multiple washings it still felt stiff. Waste of money. Didn't end up using it at all. Luckily I have a lot of fabric in my stash so my quilt shop purchases tend to be small.