It really makes me think when something is so drastically reduced in price from normal. The sale price still has profit margin for the store. Just how much is thread marked up? At $7 a spool the store is making $2 profit a spool? $3? At $14 dollars the same spool the profit is $9 or more a spool? Do shops pay more for thread to sell? if so, why so much more to have to sell at $14? I like to buy from local quilt shops but I draw the line at prices that much above and beyond the online prices.