Hmm, maybe I will try it again, it's been a lot of years for me, and I stopped because there were too many shops and it took too long.

I won a Brother 1500 some years ago from FabShopHop. There was only 90 something shops then. Some shops don't do it every month. If you notice the quarterly hops have more shops. I love the magazine.

I would think the shops would have to benefit in some way if they take part (like when they are in shop hops or Row by Row and things like that). It usually costs them money to be a participating shop. If everyone just visits the shop and clicks on the bunny, or picks up a free pattern (in the case of Row by Row or other things brick and mortar shops do), the shop isn't getting a return on the money spent to participate. The shop owner has to then make a decision as to whether it's cost effective to continue to participate. It's possible that's why some shops are dropping out.

The shop I know that participates always has a good profit from the hop. She has the bunny on the special deal page so everyone see it. Some shops want more sign ups for their newsletter, some want to show the new line of fabric or new notions they are selling. Some want their name to be know and posted about on Facebook quilt sites. It is all about advertising which the FabShopHop is about.

I also won 10 $ gift this month, which has happened several times, also a 25$ prize, if you add the price you pay plus shipping, and minus the 10 $, your still ahead, I figure it at least pays for shipping, so I get something from a shop I wouldnt have ordered from anyways, Its a win win for me, who doesnt like free shipping ?

I have been doing the shop hop for years and have probably won $10.00 about 15-20 times. One time I won some fabric (2d prize I think) and even if the $10.00 gift certificate only covers the postage, I think it is worth it. The shop that is giving the gift certificate usually comes out ahead since some of us get items that cost more than $10.00. I usually spend the whole month hunting for bunnies and only do up to 5 shops a day. That way it doesn't take much time. I enjoy seeing all the shops.
Sue

I am getting a lot of PMs about the magazine. It's here:http://www.fabshopnews.com/index.php/subscribe/

I have won once. I just don't have the time when there are so many shops involved in it. I might have to go back and try it again with fewer shops.