that during the summer when it is steamy hot, many of the TV ads are winter oriented. When it is freezing in the winter, the ads depict summer scenes. I do admit that they make me feel warmer or cooler accordingly. Marge L.

Yep - in college my marketing teacher said that was the idea for those ads.

Everyone wants to feel cooler in the summer and warmer in the winter. Some of the ad folks tried it the other way around and sales dropped and folks complained so the ad folks switched to the winter ads in summer and vice versa.

I never noticed that before. Now I will have to pay attention.