that during the summer when it is steamy hot, many of the TV ads are winter oriented. When it is freezing in the winter, the ads depict summer scenes. I do admit that they make me feel warmer or cooler accordingly. Marge L.

edit--This should have been in a different section.

No, I have never noticed it, but it does makes sense.

It's like the study that showed that women ate more food after seeing a commercial on dieting

I have noticed it - - unless it's for cold medicines and such - or Christmas.