Can you "feel" the print on the surface of these fabrics?

No.

Think of Hoffman's "Skylines" fabric, or the "Dream Big" floral panels. It's the same technology.

It looks like a good place to find things like matching fabric and wallpaper. That was my impression.

I have, in the past. Would not do it again. Their fabric is so stiff that I was having a near impossible job of pinning. Had to stop because my fingers hurt to much from pinning. Price is too high. It's a great idea in theory, but prices are not