Oh my goodness, could this be a marketing ploy? Like the bread or cookie smell in the grocery store? Are we sunk for sure? Afraid to go to the LQS because we might spend the whole month's salary?

It's therapy to go into my sewing room and pet/smell the fabric. (When I am grumpy, DH will actually send me to my room to do just that. lol)

You get sent to your room too?
I get sent to mine often. I'll put up a little whine...No, NOT the room! Please, PLEASE! SEND ME! lol

Can you imagine Yankee Candle coming out with that fragrance? They have a ton already and my NEW favorite is Dune Grass.
I think if they were to make one....New Fabric....it would be a hit and ALL sewers/quilters would buy all they made lol

I pour my wine, lol and no, I don't put up a fuss either.

never noticed a smell, I'm off to check it out!

it's the new fabric smell that sends my asthma to the next level. Wash everything when it comes in the house. can't spend too much time in the fabric stores or I'm a coughing.

The smell doesn't get me as much as the feel of new fabric - that I'd have to go to meetings for! I just love the feel of a new batch of fabric :lol: :lol:

I am a touchy feely type of gal too! A real fabric fondler!!! I am so bad about it I might end up being the first "Registered Fabric Fondler Offender" :lol: :lol: !! Try saying that 3 times! :D

Me, too. An addicted fabric-a-holic. NOTHING compares to daydreaming in a fabric store for a few hours.

I don't mind washing it, though, because then I get to starch and iron and pet the fresh clean fabric, and that is cool, too. My DH thinks I am absolutely nuts.

But then, I remind him how he is about cars and motorcycles, and he shuts up.

I know just what you mean. I love that smell. Makes me happy all over. :D