What draws me in is staff that treat everyone like and old friend, as if they were a constant costumer. We travel a lot, so I have gotten to go to many LQS. Most are so happy to see you and talk as though meeting you is the highlight of their day. I leave there thinking I wish this shop was closer to me. On the other hand, there is a LQS near my home and they cater to the regulars. The owner is so full of herself, who needs it. I don't go there any more.
After all, I'm spending money. I'm doing her a favor, she is not doing me one.