I see you are all catching on to the coupon scam. They buy cheaper than LQS, then mark the fabric to supplier's recommended retail price, then put a 30% sticker on it and the price comes out to the same or close to the LQS. Had a friend who worked there and clued me in. My only real saving is the 10% off total sale with my ASG card. Have you checked the picture framing? That is REALLY out of sight.