I to have been confronted with 'big box store price comparison'.
Many yrs ago, I was sharing a over sized queen quilt that I has just finished. Some of my bowling friends did the ohhh and ahhhs, then one lady came up asked "oh, do you make quilts for others and what would you charge?". I explain, the size, pattern, quilting and blah, blah, can make a difference. She then asked, "Well, for example, if you would sell this quilt, what would you charge?". I do some quick rough math, and reply "$800 - $1,000" Her mouth dropped open, but then she replies "Well, see if I ever use you to make me a quilt!" Some people DON"T get it.
We all want a good deal. But the old saying "you get what you pay for".