I emailed and got this reply - this seems fair to me - good response time from them...
"We host many contests throughout the year and give a variety of prizes. All prizes are clearly stated beforehand for each contest,
and this one was no different. The contest stated that one winner would be randomly drawn from the correct entries each week and
that each winner would win a coupon for 25% off one entire order which even included our discount fabrics (which are as low as
$1.99/yard). The coupons for this contest had a December expiration date which we did extend for Sharon to the end of January.
(The other winners had already redeemed their coupons.)
I'm glad you brought Sharon's disappointment to my attention, though. I had missed the thread about her winning on the quilt
board and her email to me was positive so I had no idea that she was disappointed with her prize. Thanks to your email, we have
decided that in the future we will offer an alternative for any percent off prizes such as something like
"$5.00 off or 25% off an entire order".
Thanks again for bringing this to our attention!
Happy quilting!
Gail Spontelli
Rocking Chair Quilts
Butler, Missouri
rcquilts.com/store