I run a sign shop and it can't be that different from a quilt shop. However, I pay more per sq/ft/ for my vinyl than "Signs by Tomorrow" or one of the other franchises. So when it comes to sales I can't sell 1/2 priced signs and banners. I understand all too well that my LQS can't drop her prices 50-75% and still make a dime. They don't have that kind of money in the fabric and they pay extraordinary shipping costs. If you don't believe me take the measurements of a bolt of fabric to your local FEDEX or UPS and see how much it costs to ship 500 miles and multiply that by 2000 bolts. Thats just for shipping.