Friendly knowledgeable staff that seem genuinely interested in what your doing. I like staff that will come up and look at the scraps I'm holding then offer to help me find something to match - not the staffer that walks by and says "holler if you need me".
Well organized store with new fabrics shown in their "groups" and older fabrics sorted either by color, or type.
Plenty of room to stand back and look at the fabric in good lighting. There is a quilt shop in central Illinois that is SO PACKED with fabric that some aisles you can only go one way - sideways, and it's dark and the last thing I would want to hear while in that shop is the fire alarm!!
Sales!!
I like stash building with fat quarters, so availabilty and sales of these are a bonus.
A good selection of different styles. Went to a shop once that appeared to only sell fabric in the "Thimbleberry" range and well ...I like brights :)
Sue