Bernina quit sponsoring F&P a couple times. When I last saw them Babylock was sponsoring them. I now just started seeing them on BYU and BabyLock is sponsoring them again.
Bernina is well known for dropping shows. They were the first to sponsor the Martha Pullen show, then dropped it. Then when I started watching quilt shows on PBS I purchased my first Bernina because they sponored it. Now they must have dropped it too. So, my next machine will be a babylock because they at least pay to put the machine on the air.