I started going grey in my 30's...now 56 and salt and pepper...I have long hair and never dyed it...decided I didn't want the chemicals....my husband is 72 and his hair is still black, everyone thinks he dyes his hair! My MIL dyed her hair and had the beige hair til she died at 95 and was mortified that I didn't dye my hair....I think the beige color is to match their scalp since many old ladies have thin hair and it blends in to their scalp so it doesn't show so bad....I 've gotten many compliments about my hair...I use coconut oil on it also...just a dab worked thru and makes it nice and shiny....