That's a market I am not familiar with, Cheryl! How are you promoting it? To whom do you market it? Did you design your patterns yourself? Do you sell the software so people can embroider those designs or only the finished product? Do you limit how your client can use them? How do you find non-copyrighted patterns to sell? Do you sell locally?
I think it might be helpful to have on your site some project ideas, especially on the front page, so people can see what they can do with the embroidered squares.