I guess we are fortunate--our shop posts the prices right on the machine-- both retail and what the sale price is. We have also had calls from customers asking prices and they are given over the phone. If it's a model we don't have on hand, we call our distributer to get one for our customers. It's shouldn't be a big secret. Sometimes the price can be adjusted a little to benefit the customer who can pay with cash or check instead of credit card since there will be no additional service charge from the credit card company.