I think there are two posts like this. I posted on the other one that the same machine appears to be available at Amazon, and that a review on the Amazon machine indicates the Brother SE400 machine is exactly the same (sans case) for $365.
On the video it appears that this is the Project Runway machine at Amazon here:
http://www.amazon.com/Brother-LB6800...pr_product_top
And this is a link to the SE400 that seems to be the same machine, without case and Project Runway on it:
http://www.amazon.com/Brother-SE400-...sr=1-1-catcorr
I'm no expert on this!!! Was just curious to see.......