I know what you mean. The 1st think I do is tear out all the card things so I can read the mag. My favorite is Cusine because they have no ads anywhere. Cooks Illustrated & Cooks Country don't either. I would love a mag with less ads. I also hate all those ladies mags that advertise sex articles. My little grandmother would turn over in her grave if she saw what is in them now. My daughter had an issue of Cosmo & I couldn't believe what was written in there. I'm not that old either but I was shocked. I guess when enough of us don't renew they might get the point.