When shopping at JoAnn's, or any store, be sure to read the small print on coupons and sale signs for exactly what is on sale. There may be exceptions to the sale, such as, "does not include Sew Classic (brand)", or in home decor, "does not include special order fabrics." A lot of customers don't look past the 40% off figure and when they reach the register get upset because they thought everything was 40% off.