Being a newbie and somewhat of a tight wad, lol, I tend to

when I see some prices of fabric. I understand the higher the quality, the higher the price but what is a good price? I went to my LQS today, first time, and was just looking around since I had my DD with me. One fabric was $13.25/yd! It was nice fabric but still. I didn't catch the designer name...I was too shocked over the price to think to look. I have only shopped at JoAnn's and Hobby Lobby currently and even their prices shock me sometimes.
So what is a bargain on nice quality fabric? Help me get over my shock. lol
Thanks!