I think a reasonable price is that which you can afford. I won't pay over $5 per yard because I believe the whole cotton shortage excuse for high priced fabric to be a complete fabrication. It simply makes me mad to see cotton fabric in the over $7 a yard price ranges and I don't appreciate anyone taking advantage of me. It's easy to find fabric online in the 2.50-$5.00/yd. price range so that's where I do my shopping. I'm also far more interested in color and quality than I am in designer names and brand names so I have no problem finding fabrics that will work in my projects, online at great prices!