As the sister of an LQS owner - I see how much it costs her to buy the fabric and even though she doesnt like to mark it as high as she does - she's trying to stay in business - she only gets the better names and quality cotton now -some of her early stuff wasn't quite as good. Batiks and wide backs are getting a little out of hand for my budget but I'm not happy with the quality and selection of fabric at either Joannes or Hobby Lobby here - just my opinion, though.