Beaniekins---check at the LQS. the suggested retail is around $20/meter. The chain store marks it up, so when they have a sale it is what the price should be. Same with their notions. Ruler at chain store--over $30, local quilt store--under $20--everyday. DMC floss--chain store--$1.25, local quilt store--$.75 everyday(suggested retail is $.89). Just because they are a chain, they are not always the best deal in town.