I agree with JamieQ. I went last year, for the first time. Because I have a store, I have been to spring market and was overwhelmed. Festival was everything that I expected and more. Because I was with a group that booked more than a year in advance, I stayed at the Hilton, which is actually attached to the convention center. Oops, I forgot to get autographs. Many of the authors and designers are right there in the booths. They are great to visit with and if you know a little bit about their product, they are more than willing to discuss it with you. It was an amazing experience!!!!