hypoallergenic! It started as a marketing gimmick. a friends mother bought her some earrings years ago that she could NOT be allergic too. poor girl almost lost her ear! my niece and nephew have a "hypoallergenic" dog. every time the dog sticks his nose on me or licks me i get hives! the word itself wouldn't be so bad if there weren't so many people in the world who believe it's impossible to be allergic to something that is hypoallergenic.