Several years ago, this iron was the rage at the Houston Quilt Festival. Large crowds around their booth for the demos. I do not remember the exact price of the iron at the time; but it was well over $200. I did not consider buying one at the time. Thought the pop up feature was probably a gimmick. I was surprised to discover the next year, they did not have a booth at the Festival. Made me wonder if quilters were happy with it.