I cannot agree with waiting for the end of the olympics , (each to own feelings) we were lucky here that we had 24 channels each covering one sport , and 24 HD channels doing the same from the BBC , and luckily
no advertisement breaks , I could see why people would get sorta dissinterested when coverage is spoilt by them tho
I never watch anything with breaks in it , I record using my TV or save also , and the voila !! no adverts