I am nearly finished with my Vintage Rouge, done as a BOM from the LQS where I work. It's going to be gorgeous! It ended up costing me about $160 with my employee discount (not including backing). The BOMs in our shop are not marked up...you pay retail for the patterns and the fabric with nothing added. However, we do add a small amount to kits. It takes quite a bit of time to get these cut and packaged, and my boss has to pay me to do it. That said, $300 is an outrageous price for the Vintage Rouge!