In my town we have two shops that are named after the women's grandmothers. One is Alma Jane's and the other is Marie Josephine's. They are very popular places and I think it is partially due to the names. Think of a relative's first and middle name and name it that. It makes it sound so classy and I think it draws people in. You don't even know what those two shops sell, but you want to check them out.
They are two of my favorite stores. The first one sells high quality used items only, like old sewing machines that are flawless ( that's where my husband picked up my 401 Slant-O-Matic this Christmas). The second store is a high class women's clothing store. She also sells some awesome bits of furniture. That's my two cents on the subject.