Organization, neatness, fabrics displayed well. Good selection of fabrics. The most important thing I have found is the staff. I can walk into a beautiful quilt shop with everything that I like in it and if the staff is unfriendly or doesn't even acknowledge me, it is most likely that I won't purchase anything. I have gone into quilt shops that were less than tidy, cramped, dark and carried fabrics that weren't necessarily my tastes but the shop owner was so friendly that I will usually spend some money in the shop. I pay for customer service as well as fabric!!!