This was my first embroidery machine and I loved it! It's an embroidery only machine, so the hoop clips on to the machine on the right. Much easier to get the item to be embroidered into the machine. It's a small field, 4" X 4". Not 100% sure, but seems to me that the built in letters may not go down to a size small enough for a label... you will have to experiment. I also recommend the forum Dolphyngyrl mentioned.