I use mine for quilting, of course, but there are many ITH (in the hoop) projects you can make - potholders, needlebooks, coasters, eyeglass cases to name a few. I make a lot of FSL (free standing lace) - often sewn over organza for a little sparkle - angels as comfort gifts, bookmarks, Earrings, and I made favors for my son's wedding. I love, love, love DOW (Day of the Week) towels and buy appropriate fabric, cut it to size, serge the edges and stitch away. Embroidered pillows, totes, you name it. I make veils for a living and embroider designs directly onto the veils. A handmade scarf with a monogram is always a nice gift, too.
Should I go on?