A friend of mine opened a quilt/machine quilting shop abou 1-1/2 years ago. Our town only has 2200 people. All other quilt shops are at least 1 hour away. Our Wal-Mart no longer sells fabric. Besides handling Moda, she buys, wholesale, many fabrics from Marshall's Dry Goods in Batesville, AR. (about 1 hour from us). Their wholesale department was very helpful to her when she started up. They do have several well-known lines; however, most is some that they produce. It is nice material that she normally sells for about $4.99/yard. They do have a retail shop but the fabric is not as nice as that in the wholesale department. Good luck on your venture.