I think he's absolutely adorable! The eyes and tail got my attention right away (although I have to admit, I did wonder if the eyes were a safety hazard). If you're comfortable with them, I'd be sure and note that they're attached in a safety-conscious way.
I also had the thought that a colorful collar of some kind around his neck would be cute, and might set him apart from other stuffed creations. I guess this would have to be sewn so it couldn't come off and be a hazard.
Here's my only advice on pricing. If you set the price too low, it cheapens the item. I'd tend to go a bit higher than you think you should and see what happens. You can always enact a sale price if they don't sell at that price.